Gamesys Creative is a world-faced sub brand from the gamesys LTD and the main reason is to show the design world, what's going on here, what we do, how we design, ...
Based on the brief, I needed to come with a logo and visual identity system that works with existing gamesys logo and other sub brands and also cover the variety of people, talents and project that we deal with. Young, colourful, dynamic, modern, playful, organic, abstract and, creative were the keywords that described the wanted result. It started from gathering mood-baords, then early concepts and finally many different sketches leaded us to the final one.
By having the logo signed off, I went through the graphic mechanic design that we needed to define and keep variety of use cases more consistence.
Please take a look and let me know what do you think.
